UNITED SOULS, AN ARTISTIC AND HUMANISTIC APPROACH
United Souls is an eco-friendly clothing brand committed to an artistic and engaged approach, blending music and history.
Made from organic cotton and featuring a minimalist design, United Souls honors some of the great but often overlooked figures in the global fight for civil rights.
Beyond the duty of remembrance, United Souls also pays tribute to the significant role of music in the emancipation of oppressed peoples. To this end, the brand collaborates with artists to continually expand the “figures of struggle” it promotes in the public space.
BEHIND THE BRAND, A MAN
Jacques Goba immigrated to Caen at the age of 9. He spent his entire childhood and adolescence in this Norman city in northwestern France. At 20, he returned to his African roots, spending 5 years in Côte d'Ivoire, his country of origin. It was there that he realized that Francophone Africa and France share a common heritage. The use of the same language for exchange, emotion, and thought creates, despite history, strong ties between the populations of the South and the North. This cultural wealth deserves to be highlighted.
Through United Souls, Jacques Goba aims to gather minds around a strong and universal message. Choosing the t-shirt as a medium, with its eco-friendly construction, stylized design, and engaged message, allows the brand to serve as a powerful vehicle capable of convincing and appealing to citizens of the world for a long-overdue recognition of Africa. Built on the foundations of a concrete project, United Souls aims to be a brand that, through African thought, offers a more humanistic vision of the world. This is how Jacques Goba wishes to express what he calls his "Africanity": a focus on human exchange in pursuit of a common ideal.